Web appeal today is the curb appeal of yesteryear. High quality, appealing images are worth more than a thousand words. The photograph is almost always the first thing a buyer notices in an ad or marketing piece.
According to a survey by the National Association of Realtors, 80% of the people across the country who purchased a new home used the Internet while researching their purchase. These buyers rated photographs as the single most useful tool in their search.
This information emphasizes the importance of Realtors providing quality photography for their sellers to insure that the listing stands out among the rest.